#HAPPYBEERTIME Project :: Carlsberg Beer

Carlsberg have just one-upped ‘Happy Hour’ creating what they deemed ‘Happy Hour 2.0′ and called it ‘#HappyBeerTime’… Carlsberg Group delivers 4G/USB sticks to pubs that plug directly into existing TV’s that launch the an app that hosts ‘#HappyBeerTime’

With every #HappyBeerTime Instagram photo posted from a designated venue location, ‘Happy Hour’ is automatically extended by a period of time. Cool activation piece.

This is really cool! It’s a great way to connect IRL experiences and connections with social media. 

Sidenote: those USB drives are promotional products!!